For longer than anyone can remember, the baker wrapped a small piece of paper around the middle of the baguette as a handhold. The artisans would just twist the ends to keep it in place, lesser mortals resorted to scotch tape.
But now, in yet another sign of decaying social values, there comes the baguette bag as advertising medium. Quel horreur!
McDonald’s on the Champs Elysée: that was bad, but we’re over it.
EuroDisney: now France’s most popular tourist attraction.
These things happen around Paris, too much television.
But the baguette bag in rural Roussillon, merde.
Coming soon: the Apple logo on Canigou and the Google Gorge de Galamus.